What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

The Wannamaker trophy has made its way to upstate New York this week, where the PGA Championship will be contested on the famed East Course at Oak Hill Country Club. Oak Hill has hosted 11 major championships (and a Ryder Cup), but players haven't competed…

What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly…

The first major championship on the LPGA calendar will have a new look this week, as the Chevron Championship moves to a new host course – The Club at Carlton Woods in The Woodlands in Houston, Texas.

An overwhelming number of players at the 2023…

Hey, Team Titleist!

I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product…

Have you ever wondered how the best players in the world mark their Titleist golf ball?

Check out the video above to learn the unique, and often superstitious, way pros from the PGA and LPGA Tours mark their Titleist Pro V1 and Pro V1x's.

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This is it — the final event of the season. The PGA TOUR has made its way to Atlanta, GA for the TOUR Championship where Titleist Brand Ambassador Justin Thomas enters as the top seed on the FedEx Cup Leaderboard following his convincing win at the…

As a golfer, it's important to play the best golf ball for your game. At Titleist, we believe that performance is the most critical consideration in choosing a ball - the combination of distance, flight and short game control that helps you to shoot…

Since the launch of the 2017 Pro V1 and Pro V1x last week at the PGA Show, we've been sharing the new technological advancements behind the player benefits of the new golf balls. 

And in case you may have missed any of the action across our social…

Since the launch of the 2017 Pro V1 and Pro V1x last week at the PGA Show, we've been sharing the new technological advancements behind the player benefits of the new golf balls. 

And in case you may have missed any of the action across our social…

Paint spraying onto twirling golf balls. The zap heard during corona discharge. The sight of a golf ball earning the Titleist script. 

These are just some of the sights and sounds experienced in our golf ball plants, manufacturing the #1 ball in golf…

Beneath a glaring Las Vegas sun, the tour seeding and validation process for new prototype Titleist Pro V1 and Pro V1x golf balls officially began Monday morning at the PGA Tour’s Shriners Hospitals for Children Open.

Those rays reflected particularly…