Thriston Lawrence (Pro V1) claimed his first win on the DP World Tour (formerly European Tour), posting a pair of 6-under 65s en route to a four-shot victory in the 36-hole event (shortened due to inclement weather…
Playing a NEW Pro V1 golf ball, 19-year-old Yuka Saso rolled in a 10-footer for birdie on the third playoff hole to become the second teenager to win the U.S. Women’s Open and the first person from the Philippines to win a…
"Gorgeous." "Perfect." "Wow."
These are just a few of the initial reactions we heard when we first showed a number of our Tour Players the new family of Titleist irons. And when the golf world’s best players (and sometimes…
Heading into this week's Open Championship, a hot topic of conversation has been the Stinger shot. Controlling the golf ball in the wind is always a focal point around Open week, but our Team Titleist colleagues in the U.K. are saying that at Royal Portrush…
Golf is all about confidence, in your game and your equipment. That's why Titleist designs the highest performing golf equipment and offers the most precise golf club fitting experience in the game.
We put so much emphasis on fitting because we know…
Direction and Speed.
The keys to putting can be expressed in those two simple words. As Scotty Cameron showed us in his last video, direction – getting your golf ball started on the right line – has never been easier, thanks to the next level…
Titleist Brand Ambassador Max Homa won the long drive competition, an annual practice round tradition at the PGA Championship, with a 318-yard bomb on No. 16 at Bethpage Black. Max generates amazing clubhead speed with his TS4 driver that translates…
Putting, perhaps more than any other aspect of the game of golf, is a blend of art and science. The best putters are technically skilled but also imaginative. They have an innate sense for reading greens and can clearly visualize the line that their…
Titleist Brand Ambassador Ryan Blaum is #ProvingIt this season by constantly looking for new ways to improve, from forming a new partnership with veteran Tour caddie Todd Montoya, to putting new equipment in the bag when the course and conditions warrant…
Firethorn, the 530-yard, par-5 15th hole at Augusta National has seen its share of drama in Masters history. In fact, the shot that put The Masters on the map — the famous albatross nicknamed “the shot heard ‘round the world” — was pulled off by Gene…
The Masters is unique among major championships when you consider rough. Thick rough does not play any kind of significant role in the course's defense. Instead, the green complexes at Augusta National are protected by steep run-off banks that deflect…
To win at The Masters, you have to win on the greens. The putting surfaces at Augusta National are like no others — severely undulated and glassy, but as true and fair as any greens on earth.
Success on the greens at The Masters begins with proper…
This spring, make sure you get off on the right foot to start the new golf season by making sure your clubs are all in proper working order. Here are a few quick tune-up tips to help:
Our experts had lots more to share on the subject of Speed at Titleist's recent TS Metals symposium with PGA club professionals. And as they touched on in our first installment of TS Speed Stories, Dave Phillips and J.J. Van Wezenbeeck pointed out…
Speed has been a hot topic of discussion in golf this year and Titleist is leading the conversation. Two weeks ago, Titleist held a symposium with PGA golf professionals to explore and share the many avenues that golfers can pursue to bring greater speed…
"You have two things you can control: Your attitude and your effort. Rent’s due on both of them every single day. Pay the man.”
This is how Scott Stallings summed up his new outlook on life and his career on the PGA Tour when we caught…
Short Game √ Full Wedges and Short Irons √
As he continues his evaluation of new 2019 Pro V1 and Pro V1x golf balls, Justin Thomas is following the Titleist approach to golf ball fitting to a tee, starting around the green and moving back…
What does it take to be a Titleist? It takes a commitment to constant improvement. A hunger to continually find a way to raise our game and the performance our clubs deliver. It means measuring success against ourselves above all others. In short, it…
In the first phase of his recent golf ball testing session, Justin Thomas started around the green, evaluating how the new 2019 Pro V1 and Pro V1x golf balls performed in the short game. Once Titleist Tour Consultant for Golf Ball Performance, Fordie…
“If you haven’t been fit, you’re not playing your best golf. A fitting frees you up to attack the course on every shot.”
- Glenn Mahler, Supervisor | Titleist Performance Institute
The modern fitting experience goes well beyond…
It’s not easy to continuously improve on the best-performing clubs in the world, but that is exactly what the best players in the world demand. Fortunately, the Titleist Research & Development Team has what it takes to keep raising the bar.…
Join us for a conversation with Titleist golf ball loyalist Rickie Fowler, as he answers a variety of questions submitted by members of Team Titleist.
Check out Rickie's other Pro Files videos here:
Chapter 1 | Chapter 2 | Chapter 3
#TeamTit…
In Chapter 3, Rickie talks about his college golf experiences, his first tee shot at a PGA Tour event…
In Chapter 2, Rickie talks about working with instructor Butch Harmon, how he gets over a bad shot…
A sneak peek of our 2018 Pro Files videos in which Titleist Brand Ambassadors and golf ball loyalists answer a variety of questions submitted by members of Team Titleist.
#TeamTitleist