When the three-time major champion (2015 Masters, 2015 U.S. Open, 2017 Open Championship) Jordan Spieth saw the new Titleist T100 irons for the first time this past June at a Titleist photo shoot during the week of the 2019 Memorial Tournament, it was…

"They look really, really good. They slide through the turf nicely, and my mishits are straighter and further than on my AP2 irons."

Add Jordan Spieth to the list of players who have made the switch to the new Titleist T-Series T100 irons.

Golf's Opening Day is here - Thursday at The Masters. Many rounds have already been played this year and important tournaments have been won and lost. But it just doesn't feel like a new season until we start seeing numbers posted across the scoreboards…

The official equipment counts from this week's Genesis Open are in - and the numbers are overwhelming.

Titleist is the clear top choice of more of the players in the field from tee-through-green ... from the GOLF BALL through most major GOLF CLUB categories…

This past November, when he triumphed at the RSM Classic, simply seeing his name at the top of the leaderboard was reward enough for Charles Howell III. It had been 11 years since the longtime Titleist golf ball loyalist had last entered the winner's…

“It wasn't an enjoyable experience, but it's done."

This is how Jordan Spieth (Pro V1x) described having to return the Claret Jug this week, a first, grudging step that kicked off the 147th Open Championship. With a sly smile, though…

Charges up the leaderboard, roars echoing through the loblolly pines and drama around every turn. Once again, Sunday at The Masters did not disappoint. And when it was all said and done, it was a Titleist golf ball 1-2-3 finish at the Masters, with the…

As the anticipation grows and the golf world starts to shift its focus to the first major of the PGA TOUR season, we thought the time was right to share some perspective from the players who know what it's like to slip on the Green Jacket.

During…

Team Titleist arrived on site Monday at Augusta National Golf Club as patrons and players filled the course with buzz and excitement for the PGA TOUR's first major of the season. We followed along with Titleist Brand Ambassadors and golf ball loyalists…

Clutch putt. Playoff win. Ticket to Augusta.

That pretty much sums up the last twenty-four hours for Titleist Brand Ambassador Ian Poulter (Pro V1x), who captured the Houston Open in dramatic fashion and, in the process, earned the final spot in this…

At the PGA TOUR's season finale, Titleist Brand Ambassador Justin Thomas (Pro V1x) made a valiant sprint down the stretch, firing a final-round 4-under-par 66 at East Lake GC. His 11-under-par 269 total secured a runner-up finish at the Tour Championship…

After 45 regular-season tournaments and three Playoff events, we've reached the zenith of the 2016-2017 PGA TOUR season, as the crowning event in the FedExCup Playoffs is underway this week at the TOUR Championship.

Over the course of the last…

The penultimate tournament of the 2016-2017 PGA TOUR season is underway just outside Chicago, as 70 players hope to clear one final playoff hurdle at the BMW Championship on the road to the season-ending TOUR Championship.

Conway Farms Golf Club in…

The winning ways continued this week for players trusting Pro V1 and Pro V1x golf balls, as Titleist Brand Ambassadors and golf ball loyalists combined for eight more titles around the globe.

With these latest wins, Titleist golf ball players have…

It was a 1-2 Labor Day finish at the Dell Technologies Championship for Titleist Brand Ambassadors Justin Thomas (Pro V1x) and Jordan Spieth (Pro V1x). Two Titleist golf balls. 28 Titleist golf clubs.

Thomas edged Spieth to capture the second leg of…

Labor Day weekend is here and though the summer may be winding down, this is the time on the PGA Tour when the FedExCup Playoffs swing into high gear.

The second leg of the playoffs is underway at TPC Boston (just a short ride from Titleist headquarters…

The final act of the 2016-2017 PGA Tour season has begun in Old Westbury, NY as the FedExCup Playoffs get underway at The Northern Trust. For the fourth time in 11 years, the playoffs begin on unfamiliar territory, as the majority of players get their…

The final World Golf Championship event of the 2016/2017 season is underway this week, as an elite field of 76 international players takes center stage in Akron for the WGC Invitational at Firestone.

It’s a stacked field this week with all of the top…

“I felt and believed I could win.”

These were the words of Titleist Brand Ambassador Jordan Spieth (Pro V1x) shortly after he captured the 146th Open Championship on Sunday, rallying with a collection of clutch shots down the stretch at…

Let's take a closer look at the equipment Titleist Brand Ambassador Jordan Spieth trusted in his winning performance at the 2017 Travelers Championship. 

The Winning Setup:

Golf Ball: New Titleist Pro V1x

Driver: Titleist 915D2 (9.5°)

Fairway…

“I don't know how many or if I'll ever have a moment equivalent to that again. Something like that to win a tournament. But, yeah, that was very memorable, and I certainly soaked it in.”

These were the words Titleist Brand Ambassador…

The new team format at this year’s Zurich Classic of New Orleans provided plenty of excitement for golf fans, as the team of Titleist Brand Ambassador Cameron Smith (Pro V1x) and Titleist golf ball loyalist Jonas Blixt (Pro V1x) topped Titleist…

Major season has finally arrived and for our most recent installation of On The Tee, we welcomed a Titleist Brand Ambassador who knows a thing or two about the first major of the year, 2015 Masters Champion, Jordan Spieth.

During his preparations…

It was a banner week for Titleist around the globe as Titleist Brand Ambassadors and golf ball loyalists combined for six titles across the worldwide professional tours.

Leading the way, Titleist Brand Ambassador Jordan Spieth captured the AT&T Pebble…

Titleist Brand Ambassador Jordan Spieth relied upon the New Pro V1x golf ball and a bag full of Titleist equipment to comfortably secure his first PGA TOUR victory of the year at the AT&T Pebble Beach Pro-Am.

Spieth closed with a 2-under-par 70…