What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly…

Hey, Team Titleist!

I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product…

More and more golfers are gravitating to indoor golf. For many of us, it's a fun and productive way to stay sharp when inclement weather or tight schedules prevent us from playing and practicing outdoors. Early indoor simulators were more of a golf…

PGA TOUR | PNC Championship

John Daly (Pro V1x) teamed with his 18-year-old son to set a tournament scoring record (27-under) and win the parent-child scramble event by two shots.

• Team Daly posted a final-round 57 at the Ritz-Carlton Golf Club in Orlando…

DP WORLD TOUR/SUNSHINE TOUR | Joburg Open

Thriston Lawrence (Pro V1) claimed his first win on the DP World Tour (formerly European Tour), posting a pair of 6-under 65s en route to a four-shot victory in the 36-hole event (shortened due to inclement weather…

LPGA | U.S. Women’s Open

Playing a NEW Pro V1 golf ball, 19-year-old Yuka Saso rolled in a 10-footer for birdie on the third playoff hole to become the second teenager to win the U.S. Women’s Open and the first person from the Philippines to win a…

New Pro V1  or new Pro V1x, which one should you play? Join Titleist staff member Michael Breed, one of the nation’s top ranked instructors and Frederick Waddell, senior product manager for Titleist golf balls, as they move from green to tee, testing the…

A hallmark of many great golfers is how easy they make it look. When they take the club back from the ball, they seem unhurried, almost casual. They glide through transition and it appears as if the club is simply responding to gravity as it returns…

The Bump & Run Shot

“The most common pitfalls I see when people try to chip are positioning the ball too far back in the stance and leaning the handle too far forward. This essentially turns the leading edge of your club into a little shovel that…

We would all agree that the best players in the world share the common trait of being very consistent. On most shots, the golf ball does just what they ask of it and even when they do miss, they don't miss by much.

That kind of consistency is something…

In golf, playing away from danger is often the best course of action. But we've all been there, despite our best-laid plans – short-sided, tough lie, trouble short, trouble long, no margin for error. Some of us will take our medicine, get back into play…

One of our favorite Team Titleist events last year was the exclusive short game experience we hosted with Layne Savoie and Dr. Rob Neal, the founders of WedgeCraft. The TT members who joined us at the Manchester Lane Test Facility were given a master…

One of the more frustrating things about golf is how fleeting success can be. We've all been on the roller coaster. You play a great round on Saturday, certain that you've unlocked all of golf's deepest secrets. You tee it up again on Sunday and can…

"Gorgeous." "Perfect." "Wow."

These are just a few of the initial reactions we heard when we first showed a number of our Tour Players the new family of Titleist irons. And when the golf world’s best players (and sometimes…

Back in September, Titleist Staff Professional Trillium Rose provided some great swing keys to help you play well during the fall. When she spoke with us, Trillium emphasized that fall golf should be all about playing, enjoying the final rounds of the…

If your long game begins and ends with the driver, you're leaving some great opportunities to score on the table. Knowing how to use a few other clubs in your long game toolbox – fairway metals and hybrids – will help you to find more fairways on narrow…

You may think that working the ball, curving and shaping shots on command is something that only highly skilled players need to worry about. Simply hitting the ball straight is ambitious enough, right? But as Titleist Staff member Tom Patri notes in…

What does it take to be the #1 ball in golf? First and foremost, it takes a number of amazing people who bring countless ideas and innovations that continuously improve the way we design, develop, manufacture, and ultimately test golf balls.

And when…

Have you ever hear the old golf maxim that for fast, downhill putts you should strike the ball off the toe of your putter face to deaden the blow? This old saw has circulated for years, but as Titleist staff member Michael Breed explains, it's time to…

Great putters putt well regardless of the conditions and in the tip above, Titleist staff member Michael Breed shows how great putters cope with wind, one of trickier variables you can face on the putting green.

At Royal Portrush this weekend, we’ll…

As we're seeing in the early going at The 148th Open Championship, Royal Portrush is going to test every aspect of players' games. The many questions that Portrush asks demand multiple solutions, so for a variety of Open-related tips, we reached out…

Heading into this week's Open Championship, a hot topic of conversation has been the Stinger shot. Controlling the golf ball in the wind is always a focal point around Open week, but our Team Titleist colleagues in the U.K. are saying that at Royal Portrush…

A Shot for Consistent Results

The last major of the 2019 season is here. For the first time since 1951, The Open Championship will be contested on Irish soil, as the Dunluce Links at Royal Portrush hosts the world's finest players.

Like any links…