What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

The most demanding major of the year, The United States Open, gets underway this week, marking the first time since 1948 that the national championship has been contested in Los Angeles. Los Angeles Country Club will welcome the golf world to the heart…

The Wannamaker trophy has made its way to upstate New York this week, where the PGA Championship will be contested on the famed East Course at Oak Hill Country Club. Oak Hill has hosted 11 major championships (and a Ryder Cup), but players haven't competed…

What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly…

The first major championship on the LPGA calendar will have a new look this week, as the Chevron Championship moves to a new host course – The Club at Carlton Woods in The Woodlands in Houston, Texas.

An overwhelming number of players at the 2023…

The first major championship of the year, The Masters, gets underway this Thursday. Who will capture the green jacket is still anyone's guess, but as we anxiously wait for the action to unfold at Augusta one thing is certain – more players will…

Hey, Team Titleist!

I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product…

To make the best performing and highest quality golf balls in the game even better, we changed every aspect of the new Pro V1 and Pro V1x – from core to cover. The gains you'll experience in Distance, Spin and Feel are a direct result of the…

Pro V1 and Pro V1x have long been the standard of excellence in golf, trusted in overwhelming numbers by the world's best professionals and dedicated amateurs of all skill levels. The new Pro V1 and Pro V1x continue that legacy. We didn't make just…

By introducing a reformulated, softer urethane cover for the new Pro V1 and Pro V1x, Titleist R&D solved for a two-part challenge. First, the softer cover material generates more spin, resulting in greater greenside control on finesse shots and short…

Low spin is a big advantage in the long game, which the new Pro V1 and Pro V1x each achieve through their integration of a lower compression core surrounded by a thin, high flex modulus casing layer. But as Fordie Pitts, Tour Consultant for Golf Ball…

When we asked golfers how we could make the Pro V1 and Pro V1x better, the common response was, "Don't change a thing. I love it just the way it is." But as we learned from Mike Sullivan, Senior Vice President of Golf Ball R&D, our…

Have you ever wondered how the best players in the world mark their Titleist golf ball?

Check out the video above to learn the unique, and often superstitious, way pros from the PGA and LPGA Tours mark their Titleist Pro V1 and Pro V1x's.

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Every two years, at an early-season PGA Tour event, a box of new Titleist golf balls emerges that is, well, markedly different than most. Safeguarded by a member of the Titleist golf ball product management team, the contents of the box are revealed…

As a golfer, it's important to play the best golf ball for your game. At Titleist, we believe that performance is the most critical consideration in choosing a ball - the combination of distance, flight and short game control that helps you to shoot…

Since the launch of the 2017 Pro V1 and Pro V1x last week at the PGA Show, we've been sharing the new technological advancements behind the player benefits of the new golf balls. 

And in case you may have missed any of the action across our social…

Paint spraying onto twirling golf balls. The zap heard during corona discharge. The sight of a golf ball earning the Titleist script. 

These are just some of the sights and sounds experienced in our golf ball plants, manufacturing the #1 ball in golf…

Beneath a glaring Las Vegas sun, the tour seeding and validation process for new prototype Titleist Pro V1 and Pro V1x golf balls officially began Monday morning at the PGA Tour’s Shriners Hospitals for Children Open.

Those rays reflected particularly…