This is it — the final event of the season. The PGA TOUR has made its way to Atlanta, GA for the TOUR Championship where Titleist Brand Ambassador Justin Thomas enters as the top seed on the FedEx Cup Leaderboard following his convincing win at the…

U.S. Open week is here! The National Championship has headed west, to a storied course built on a jagged outcropping of Northern Californian coast that has been called "the greatest meeting of land and sea in the world." It seems that golf was always…

Based on the incredible popularity and player adoption of the Vokey SM7 D Grind – the latest addition to the Vokey grind family – Master Craftsman Bob Vokey has been experimenting with extending the D Grind into lower-lofted models.

The player…

The weekend is just a few short hours away. Hope you booked an early tee time tomorrow, because we're about to get into major mode, as the fight for the Wannamaker Trophy kicks into high gear at the 2019 PGA Championship!

Earlier this week, Team…

Golf is tough enough already. And not understanding a major factor in club fitting, like wedge bounce, can only add to the confusion. Wedge bounce can make a huge impact on your short game. And one easy way to shave off strokes is to be properly fit…

Firethorn, the 530-yard, par-5 15th hole at Augusta National has seen its share of drama in Masters history. In fact, the shot that put The Masters on the map — the famous albatross nicknamed “the shot heard ‘round the world” — was pulled off by Gene…

The Masters is unique among major championships when you consider rough. Thick rough does not play any kind of significant role in the course's defense. Instead, the green complexes at Augusta National are protected by steep run-off banks that deflect…

According to Darrell Survey, for the fourth time this season, Titleist has achieved the feat of sweeping every major equipment category at a PGA TOUR event. This time it is The Valspar Championship - and by looking at the counts, the choice is overwhelmingly…

This spring, make sure you get off on the right foot to start the new golf season by making sure your clubs are all in proper working order. Here are a few quick tune-up tips to help:

• Have your lofts and lies checked to make sure they’re still in spec…

The official equipment counts from this week's Arnold Palmer Invitational are in - and the numbers are convincing.

Of the 123 players competing at Bay Hill Country Club this week, 84 are trusting a Pro V1 or Pro V1x golf ball for their success, six…

Our experts had lots more to share on the subject of Speed at Titleist's recent TS Metals symposium with PGA club professionals. And as they touched on in our first installment of TS Speed Stories, Dave Phillips and J.J. Van Wezenbeeck pointed out…

Another week, another win with the New 2019 Titleist Pro V1x golf ball and TS metals, as Cameron Smith successfully defended his Australian PGA Championship crown. Just two weeks ago, Charles Howell III won the PGA TOUR’s RSM Classic with the New 2019…

One week after Titleist introduced the new 2019 Pro V1 and Pro V1x golf balls on The PGA TOUR, the new models went global, debuting across all other professional golf tours around the world.

And this kickoff week proved to be a winning one for Tatsunori…

The 2018 golf season is shaping up to be a year to remember, as we see thrilling victories and momentous performances at every turn. This weekend, from the United States to Indonesia, Scotland to China, Titleist players captured five more professional…

The wait is almost over. New Vokey SM7 wedges, already the most trusted wedge model on the PGA Tour, will be arriving in golf shops beginning March 9, 2018. Never before has a wedge line offered golfers such precise distance gapping, shot versatility…

Vokey Design SM7 Prototype Wedges made their debut earlier this month at the Shriners Hospitals for Children Open. The response by Tour players has been overwhelmingly positive and at The RSM Classic, Vokey Design SM7 prototype wedges officially became…