What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly…

Hey, Team Titleist!

I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product…

More and more golfers are gravitating to indoor golf. For many of us, it's a fun and productive way to stay sharp when inclement weather or tight schedules prevent us from playing and practicing outdoors. Early indoor simulators were more of a golf…

PGA TOUR | PNC Championship

John Daly (Pro V1x) teamed with his 18-year-old son to set a tournament scoring record (27-under) and win the parent-child scramble event by two shots.

• Team Daly posted a final-round 57 at the Ritz-Carlton Golf Club in Orlando…

DP WORLD TOUR/SUNSHINE TOUR | Joburg Open

Thriston Lawrence (Pro V1) claimed his first win on the DP World Tour (formerly European Tour), posting a pair of 6-under 65s en route to a four-shot victory in the 36-hole event (shortened due to inclement weather…

LPGA | U.S. Women’s Open

Playing a NEW Pro V1 golf ball, 19-year-old Yuka Saso rolled in a 10-footer for birdie on the third playoff hole to become the second teenager to win the U.S. Women’s Open and the first person from the Philippines to win a…

"Gorgeous." "Perfect." "Wow."

These are just a few of the initial reactions we heard when we first showed a number of our Tour Players the new family of Titleist irons. And when the golf world’s best players (and sometimes…

When Gary Woodland captured the U.S. Open Championship at Pebble Beach earlier this month, he said he only played five Titleist Pro V1 golf balls over the entire four rounds. His reasoning: "I only take one out of play after I make a bogey, and I only…

The U.S. Open is special among golf majors because each year, the final round takes place on Father's Day, a time when we can recognize and thank the men who brought us into this world.

For many of us, it was our fathers who introduced us to so many…

Earlier this week, one of our favorite instructors, Titleist Staff Professional Trillium Rose, was on-site for a major preview and to get a feel for the specific challenges that players will face at the 74th edition of the U.S. Women's Open. The Country…

The U.S. Women's Open is underway at the Country Club of Charleston, where the finest female players in the game are all seeking to prove that they have what it takes to earn the title of "Major Champion".

It's the ultimate in #ProvingIt…

Titleist Brand Ambassador Ryan Blaum is #ProvingIt this season by constantly looking for new ways to improve, from forming a new partnership with veteran Tour caddie Todd Montoya, to putting new equipment in the bag when the course and conditions warrant…

Sometimes life throws us curveballs. It’s how we deal with those rough patches that define our characters.

Going into last year’s Memorial Tournament, Titleist Brand Ambassador Bud Cauley was on the upswing after one such bad break. He had…

The Masters is unique among major championships when you consider rough. Thick rough does not play any kind of significant role in the course's defense. Instead, the green complexes at Augusta National are protected by steep run-off banks that deflect…

To win at The Masters, you have to win on the greens. The putting surfaces at Augusta National are like no others — severely undulated and glassy, but as true and fair as any greens on earth.

Success on the greens at The Masters begins with proper…

Our experts had lots more to share on the subject of Speed at Titleist's recent TS Metals symposium with PGA club professionals. And as they touched on in our first installment of TS Speed Stories, Dave Phillips and J.J. Van Wezenbeeck pointed out…

Speed has been a hot topic of discussion in golf this year and Titleist is leading the conversation. Two weeks ago, Titleist held a symposium with PGA golf professionals to explore and share the many avenues that golfers can pursue to bring greater speed…

"You have two things you can control: Your attitude and your effort. Rent’s due on both of them every single day. Pay the man.”

This is how Scott Stallings summed up his new outlook on life and his career on the PGA Tour when we caught…

Short Game √
Full Wedges and Short Irons √
Mid-Irons √
Long Game √

Justin Thomas has now seen how the new 2019 Pro V1 and Pro V1x golf balls perform for every aspect of his game - chips and pitch shots around the green, full wedges…

Short Game √
Full Wedges and Short Irons √
Mid-Irons √

Now that he's evaluated how the new 2019 Pro V1 and Pro V1x golf balls perform with the scoring shots - iron approaches, full wedges and finesse shots around the green - it…

Short Game √
Full Wedges and Short Irons √

As he continues his evaluation of new 2019 Pro V1 and Pro V1x golf balls, Justin Thomas is following the Titleist approach to golf ball fitting to a tee, starting around the green and moving back…

In the first phase of his recent golf ball testing session, Justin Thomas started around the green, evaluating how the new 2019 Pro V1 and Pro V1x golf balls performed in the short game. Once Titleist Tour Consultant for Golf Ball Performance, Fordie…

As the anticipation grows and the golf world starts to shift its focus to the first major of the PGA TOUR season, we thought the time was right to share some perspective from the players who know what it's like to slip on the Green Jacket.

During…