What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood.

You can think of the core as the engine of the golf…

At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty.  In fact…

The most demanding major of the year, The United States Open, gets underway this week, marking the first time since 1948 that the national championship has been contested in Los Angeles. Los Angeles Country Club will welcome the golf world to the heart…

"Am I good enough to play the Pro V1?"

This is a question we hear from time-to-time and while the quick answer is “Yes,” we wanted to dive into this a little more and provide some insight around why the Pro V1, Pro V1x or AVX are great…